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Research papers

Look at me when I'm talking to you!

This paper describes how Neuro Linguistic Progamming as a technique can be integrated in qualitative research with children to enhance the effectiveness. We propose that this integration leads to more valuable results than generally is expected with...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Jetty M. M. Plasschaert, Frank de Clercq
Company: PQR-Research
June 15, 1992
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Citation

Plasschaert and de Clercq (1992a, June 15). Look at me when I'm talking to you!. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/look-at-me-when-i-m-talking-to-you-


Research papers

The map is not the territory

Neuro-Linguistic Programming is a phrase that can be very off-putting, yet it sums up three very simple ideas that form the core of the insights and discoveries Grinder and Handler made. The 'Neuro' part of NLP recognises the fact that all human...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Wendy Gordon
June 15, 1990
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Citation

Gordon, W. (1990a, June 15). The map is not the territory. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-map-is-not-the-territory-3538


Research papers

Adjustment of advertising to continually developing values: An operative model of analysis

The rapidly developing social and cultural scene is bringing about a parallel change in values, attitudes and life styles. This is reflected on the consumer's choice of products and brands. In Italy in particular the consumer is bombarded by a mass...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Graziella Messina, Franco Barbero
June 15, 1989
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Citation

Messina and Barbero (1989a, June 15). Adjustment of advertising to continually developing values: An operative model of analysis. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/adjustment-of-advertising-to-continually-developing-values-an-operative-model-of-analysis


Research papers

Brain lateralization and individual differences in people's reaction to mass communication

The present paper discusses recent findings regarding brain lateralization and its implications for the study of consumer behaviour. This research suggests a new view of the way in which consumers react to different media and creative solutions. It...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Niels Erik Lundsgaard, Flemming Hansen
June 15, 1981
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Citation

Lundsgaard and Hansen (1981a, June 15). Brain lateralization and individual differences in people's reaction to mass communication. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/brain-lateralization-and-individual-differences-in-people-s-reaction-to-mass-communication